Established Outfitters
E Established Outfitters is a premier online store designed for outdoor enthusiasts. It offers a seamless shopping experience for hunting and camping gear while also providing a unique service—booking guided hunting trips across the US, Canada, and Africa. With a diverse selection of equipment and an extensive network of hunting opportunities, the store caters to beginners and seasoned hunters alike.
- Client: Angela
- Headquarters: United States
- Company Size: 50 – 100
- Service: Software Development
Problem Statement
In the competitive world of hunting and outdoor gear, Established Outfitters faced several challenges:
- Multi-Category Management: Balancing product sales and service-based bookings for guided hunting trips across different regions.
- Building Trust: Convincing customers to trust and book high-value hunting tours online.
- SEO & Online Visibility: Competing with larger, well-established outdoor brands while ensuring high search visibility.
- Optimizing User Experience: Providing a seamless browsing and booking experience to engage and retain customers.
Our Solution
To address these challenges, Established Outfitters implemented a series of strategic initiatives:
Implementation Process
- Phase 1 – Assessment and Planning : Analyzed current operations to identify areas for improvement and involved all relevant departments to gather insights.
- Phase 2 – Development and Integration: Collaborated with IT partners to create tailored solutions and integrate them with existing systems.
- Phase 3 – Training and Deployment: Provided staff training on the new systems and implemented initiatives in phases to assess effectiveness.
- Phase 4 – Monitoring and Continuous Improvement: Established KPIs and gathered feedback for ongoing improvements.
The Challenges
- Data Security
- User Training
- Calendar Synchronization